ABOUT THE FOUNDER
The Tradeshow PM was built from the deep love and respect our founder, Deb Rodriguez, has for the trade show industry—and the people who carry it forward every day.
With years of hands-on experience in event marketing, exhibit house environments, and high-pressure show floor execution, Deb understands what this work truly requires. Tight timelines. Moving parts. Vendor coordination. Budget accountability. Client expectations. And the constant demand to deliver flawlessly, often behind the scenes.
But more than logistics, she understands responsibility.
Trade shows are never just about booths and build-outs. They are about relationships built over years—and sometimes tested in a single moment. They are about forging lifelong bonds with clients and vendors alike.
From early in her career, one principle became clear: service is leadership.
Not surface-level service. Not performative service. But thoughtful, intentional, detail-driven care that anticipates needs before they surface. The kind of white-glove standard that protects clients, strengthens partnerships, and earns long-term respect.
Deb is known for her meticulous attention to detail, calm presence under pressure, and unwavering commitment to going above and beyond. But equally important is her belief that mentorship is a responsibility. No one should have to navigate this industry without guidance and support.
The Tradeshow PM was founded to raise the standard—
To provide operational clarity in a fast-moving environment.
To support professionals who want to lead with excellence.
To champion relationship-driven service over transactional interactions.
Because when professionals are equipped, prepared, and supported, everything changes.
This isn’t just project management.
It’s stewardship of an industry built on trust.
